Our Story

Perth Brides! Bring your dreams to us, and we'll help you create them! Allure & Grace is a Perth based bridal store specialising in dressing Perth bridesmaids.

Originally founded in 2015 by two sisters with a passion for love, travel, family, weddings, fashion, champagne & good friends. The new owner Jasmine has taken over the legacy and continues to provide the exclusive and personalised service Allure & Grace are well known for. Being in our Perth store with our brides and their closest gals is a dream come true - as the saying goes 'love your job and you'll never work a day in your life'.

The Store

Our flagship Perth store is located in the charming and historic suburb of Guildford, a leisurely 20 minute drive from Perth CBD. Known as "the gateway to the Swan Valley region", make a day of it by exploring the nearby wineries, cafes and artisanal shops. Our store has plenty of parking nearby plus all the room in our gorgeous store for your best friends and family to come along to your appointment.

Having dressed hundreds of bridal parties, Allure & Grace Bridal have made a name for themselves in the Perth Bridesmaid Dress scene - renowned as the must visit bridal store in Perth, WA when it comes to finding unique, modern and affordable bridesmaid dresses.

We are open on Fridays for walk-ins and Saturdays for a mix of appointments and walk-ins where available - so come in store and browse our gorgeous bridesmaid dresses and flower girl dresses, sip on champagne and let the journey begin! Having you in store to share the love and feel the magic, and to experience something memorable - that is our why.