Located in Guildford, gateway to the stunning swan valley region

Our gorgeous store provides bridal parties with a personalised experience.

Real weddings

"I don't think I could recommend this place MORE. WOW. The customer service here goes far beyond just transactional. We were made to feel so amazing and welcomed."
- MATYLDA B

Real weddings

"I highly recommend this place! The customer service was warm and welcoming, making us feel truly looked after. I purchased nine dresses, including eight for my bridal party, with four women on each side. The Tania Olsen dresses were stunning and looked great on everyone. If you’re looking for a team that listens and helps bring your vision to life, this is the place to go."
- BECK H

Real Weddings

"I was a bridesmaid at my best friend's wedding and getting our dresses from Allure & Grace was a wonderful, easy experience! She was so lovely and accommodating which is very much appreciated. Also excellent communication, which considering we had 8 bridesmaids was impressive! Our dresses were absolutely gorgeous and really quality. I'm so excited to rewear them!"
- JENNY B

Real Weddings

"I bought my bridesmaid dresses from Allure & Grace. I wasn't the most organised bride so my time frame in getting these dresses was pretty tight BUT Allure & Grace delivered!! The dresses came in a very quick time frame, the price was the cheapest one I could find and the quality was excellent - plus my bridesmaids looked amazing in them on the day :) Jazz was super helpful and the show room was so breezy and relaxing."
- KACIE H

Real Weddings

"Absolutely loved coming into Allure & Grace for our bridesmaids dress selection. Incredibly friendly staff, so welcoming and warming. Both ladies had some fantastic suggestions for our bride and made the whole experience so much fun. Such a fantastic selection of dresses. All the sizes, colours and styles we needed. Any bride or bridesmaids must to head to Alure & Grace when organising their big day."
- AMY B

  • popular designs

  • loads of styles + sizes

  • made to order

  • ship worldwide